IP props play a critical role in enhancing brand visual experiences by bridging creativity with audience engagement. This article explores the comprehensive process of creating IP props, starting from conceptual design to final production. Key steps include defining brand identity, prototyping, material selection, and interactive applications. By integrating immersive scenes and leveraging omni-channel strategies, brands can effectively capture attention and extend their reach. Regular maintenance and data-driven optimization ensure the longevity and impact of IP props. This guide serves as a valuable resource for businesses aiming to build a distinctive brand presence through innovative prop design.