The creative industry is undergoing a digital transformation, with Non-Fungible Tokens (NFTs) emerging as a key player in redefining the way art, marketing, and consumer engagement are approached. While NFTs first gained mainstream attention in the art world, their potential goes far beyond digital art sales. For B2B businesses, especially those in creative sectors, NFTs offer unique opportunities to innovate, engage audiences, and create new revenue streams. This article explores how B2B companies can leverage NFTs, the benefits they bring, and the challenges they face in adopting this technology.